Company News

Swiffer Says ‘Yes’ to the Mess

Company reveals cleaning index and hosts celebrity event.

Every parent knows that children throw themselves wholeheartedly into exploring the world around them without concern for the mess they create. And many successful career professionals attest that these creative and educational moments can lead to a child’s future occupational success. However, according to the second annual Swiffer Cleaning Index, while the majority of parents (72 percent) feel that letting kids make a mess helps encourage their creativity, nearly all (95 percent) have said “no...

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